Australian Made Valia Eco Fashion

Australian Made Valia Eco Fashion

Australian Fashion Label Valia is one of our absolute favourites. We love supporting Australian Made and Earth to Life are the exclusive Valia Stockist for our Albury Wodonga and wider Riverina Region.

Valia has created quite a niche for itself. With both the fabrics and garments created in-house, a wonderful fusion of fabrics and colours emerges with each new season – and it keeps getting better with each new range.

All the garments are made locally in Melbourne using sustainable, natural fibres such as 100% cotton and linen in summer and Australian grown ultra-fine merino for the winter range. These fabrics are eco friendly, requiring minimal washing and ironing, saving on water. As they biodegrade more quickly than synthetic fabrics, they have a much lighter impact on the environment. 

These signature fabrics are also incredibly light, often with a three-dimensional effect, and lend themselves to some great designs. The shapes and styles are not only stunning to look at, they’re functional, fun and comfortable to wear.

Valentina Verbni, the woman behind the label, draws on her unique background in both arts and fashion to design not only the styles for each season, but the fabrics which make up the range as well. She has worked for well-known labels such as Scanlan and Theodore and Kookai since arriving in Australia 22 years ago.

“Having studied both art and fashion helps me break the rules in construction and pattern,” Valentina says. “I start with conventional patterns, then drape them to create flattering shapes that wrap the body, sometimes leaving spaces in between.”

This petite Ukrainian-born woman began her career as a fashion designer in Kiev (Ukraine). It was whilst watching the iconic Australian film ‘All the Rivers Run’ that she was inspired to move to Australia with her husband and son.

Valentina’s fascination with the Australian landscape and the easy-going Australian lifestyle is reflected in her designs, which she describes as ‘wearable art’. There’s a richness to the colours and the jacquards she creates that is rarely seen elsewhere, and a sophistication that reflects her understanding of European tailoring traditions. 

Throughout her career, Valentina says, colour has been one of the most enjoyable tools of the trade.  “Colour is a major part of our lives; we use it and need it for many daily purposes.

As part of the slow fashion movement, Valia ensure that each design is timeless and will see you through many seasons. When you purchase a Valia garment, you can be assured that you are supporting local farmers and artisans, while protecting the environment.


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